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Hello, how are you?Have you ever stopped to think about the impact of your travels? When we visit a destination, we are more than just tourists; we become part of an ecosystem that includes culture, nature, and community. And this is exactly where environmental education can transform the way we travel.
Let’s share an experience: in Foz do Iguaçu, a place you’ve probably heard of or even visited, environmental education meets tourism in a unique way. Walking the trails of Iguaçu National Park is much more than admiring the breathtaking waterfalls. With BoRa Foz do Iguaçu, every step is a lesson—but not a traditional one. It’s an immersion. You discover, for example, that the trees of the Atlantic Forest play a crucial role in climate balance and that the jaguar, such an iconic species, depends on this environment to survive.
And do you know what’s most interesting? This information stays with you. When we understand the value of a place, we change the way we see it and how we act toward it. It’s not just about knowing—it’s about wanting to take care of it.
Why Does Tourism Need Environmental Education?
Traveling is amazing, but it can have negative impacts if not done responsibly. And here’s the key point: environmental education encourages tourists to act more responsibly. When we learn about a place—its challenges, biodiversity, and importance—our choices change. We become more mindful of:
Respecting local rules;
Valuing the places we visit and their biodiversity;
Supporting initiatives that protect the environment and promote sustainability;
Sharing what we’ve learned with others, creating a ripple effect of awareness;
Caring about our relationship with the place and actively working toward its conservation.
In other words, when combined with environmental education, tourism becomes a powerful tool for conservation and risk prevention.
How Can We Transform Tourism into an Educational Experience?
It’s not complicated, but it does require planning and creativity. Here are some practical ideas:
Turning places into outdoor classrooms: Imagine each destination telling its story—not through long, boring texts but through experiences that truly engage visitors in a transformative journey.
Collaborating with experts: Working with people who understand the subject—biologists, educators, local residents—adds authenticity and quality to educational content.
Using technology: Apps like BoRa are incredible allies. They make learning accessible, interactive, and even fun, using gamification and interactive geolocated maps.
What’s the Benefit for Everyone?
For the Environment:
More conscious visitors, fewer negative impacts.
Direct support for conservation projects and local sustainable businesses.
For Governments and Businesses:
More attractive and sustainable destinations.
A positive reputation that attracts even more tourists.
For Tourists:
Truly meaningful trips, because we learn and connect with the place.
The satisfaction of knowing we’re contributing to something bigger.
2025: A New Journey for Education in Tourism
If this idea caught your attention, we have exciting news: in 2025, BoRa will be present in cities like Bonito, Rio de Janeiro, and Foz do Iguaçu. And also in Porto, Portugal! More than just guiding visitors through parks, we want to connect all local attractions and their rich stories, linking tourism and conservation.
Our mission is simple yet transformative: to prove that it is possible to enjoy and preserve at the same time while discovering the unique treasures of each destination.
If you or your institution also see tourism as an opportunity to educate and conserve, get in touch. Let’s take this transformation even further, together.
See you next time!
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